People Are Simple Minded.

The majority of people if asked why they took up fitness or training would say because they wanted to get fit and feel more self- confident.

Keep your business structured to maximize the simple benefits to your customers. Offer additional services such as confidence classes or lifestyle design.

Have a “Simple” emphasis such as calling a specialized sessions “The KISS of ….” choose whatever name you want to call your session, etc? Keep It Simple System (my interpretation of KISS)!

There are MANY different possibilities that I won’t begin to list here. Suffice it to say that if a member is expecting to learn to get fit quickly it’s a good idea to monitor their progress by asking them if they are reaching their goals or how will they know when they have achieve their desired result?

Put ‘Simple System’ or ‘Simple Solution’ on your ads and hold special “Fitness Made Simple” classes and talks.

“Simplicity is the ultimate sophistication.” Leonardo da Vinci quote

Enjoy, until next time — make success simple and fun!

Ian Fox