What’s Your Niche?
I was speaking to someone the other day about personal trainers and they said, “Oh they’re everywhere”. I thought about that for a moment and she was right, they are!
The problem is there are so many instructors around these days; it’s hard for a person to be able to make the right choice. A person may choose the wrong person for them?
People believe that they can just choose any trainer and things will be the same no matter who it is.
How wrong can this be?
People have different learning strategies that may not resonate with an instructors delivery style.
Some people learn better when they see something, others when they read, and some when they feel something out. Although we use all learning modes one will dominate over the others.
To separate yourself from the pack you need to focus on a niche.
Something that virtually no one else in your industry concentrates on and where you can dominate. Most people just fall into the usual stereotypical traps and do what everyone else does. They become the same in the eyes of the prospects.
- What parts of your industry could you focus on that have not been used before?
- What market niches could you target? What populations could you offer to train that others ignore?
- Don’t generalize specificize!!!!
Really get to know your USP (Unique Selling Point) so that there is no doubt in your potential clients minds why they should come to you for your services. Ask any successful business person and one of the main things they’ll say is ‘what is your USP?’, ‘what makes you different from the person down the road advertising the same services’, ‘what can you do for me that they can’t?’
Once you have really thought and come up with a USP, live it, breathe it, believe it.
This is your master plan to success.
To be successful in this competitive world you need to think outside the box.
By Ian Fox © copyright